According to the UN’s Food and Agricultural Organization, 1.3 billion tons of food are wasted or lost every year; which is a daunting number for food waste, given the relentlessly increasing human population that requires more food and more land for agricultural purposes. The reality complicates the matter as the land mass of the planet is limited and agricultural expansion could result in severe habitat loss. Moreover, 1.5 million adults in London alone struggle to afford to eat every day, 400,000 children are at risk of missing the next meal. Meanwhile, our food industry generates almost 2 million tonnes of good, edible surplus food each year.
To support this cause and make a positive difference, we also donate 1% of each sale made to the ‘ The Felix Project’ – a London-based charity which aims to tackle food waste and food poverty.
The dedicated team at The Felix Project collects fresh, nutritious food that cannot be sold and otherwise go to waste, and deliver this surplus food to charities and schools to provide them with healthy meals and help the most vulnerable in our society. By supporting this charity, we ensure that less food goes to landfill, incineration and anaerobic digestion. Instead it will be helping them reach thousands of people currently living below the poverty line.
We strongly believe that utilizing technology and supporting organisations to upcycle discarded food materials into something beneficial is one of the best ways to reduce waste – something we always strive to do here at Beauty Cleanse Skincare.