Beauty Cleanse Skincare

About Us

Multi-purpose + Upcycled + Cold-Pressed Superfoods

OUR MISSION

Harnessing the Power of Rejected Superfoods: Diverting Leftover and Misshapen Produce from Food Waste to Create Innovative Skincare as Nourishing as Your Daily Greens

'LESS WASTE, MORE BEAUTY'

Beauty Cleanse Skincare is on a mission to rescue imperfect, leftover, and misshapen superfoods from food waste, crafting innovative skincare products that provide skin nourishment as rich as our daily greens.
 
The perfectly nutrient-dense fruits and vegetables are often rejected and thrown away by the food industry due to aesthetic reasons – unfortunately, often referred to as “ugly produce”. This transformation turns sustainability into a beauty experience, catering to the mindful consumer’s desire for both radiant skin and a healthier planet.
 
We embrace the ethos of “LESS Waste, MORE Beauty,” with a strong commitment to a circular economy and conscious consumption. This dedication extends to packaging, utilising 100% recyclable and recycled materials (PCR).
 
Our female-founded small business is committed to formulating truly natural, vegan, cruelty-free, and microplastic-free products, free of silicones, fragrances, and skin-sensitising ingredients. They products are meticulously designed to harness the skin-nourishing benefits of superfoods, fortifying the skin’s natural barrier function and acid mantle while promoting daily nourishment, regulation, balance, and rejuvenation. Hence, feeding the skin with ultimate superfoods – similar ingredients found in healthy juice cleanses.
 
Moreover, we also make the most of the transformative potential of multibeneficial superfoods, to create multiuse products. We firmly believes that reducing waste should begin with the products we create. It doesn’t make sense collecting waste from other industries if we are not looking to minimise ours in the first place. Multipurpose offerings ensure that each product serves multiple functions, thus minimising the need for additional products and the reliance on fossil fuels and virgin raw materials throughout the product lifecycle. 

Just like it's recommended to feed our bodies with nutrient-dense fruits and vegetables every day, we believe that we should also feed our skin the same way. When we effectively target the skin's daily needs with high-performance natural ingredients that nourish and don't strip, we focus on correcting the root cause of all inflammatory skin conditions. This is when we can achieve much more with fewer products and provide a solution that's preventative, & not just corrective.

A Note from the Founder

I founded Beauty Cleanse Skincare after my very own struggle with Diabetes with prominent symptoms of severe fatigue, muscle pains and skin inflammation.

 

Being an extremely busy university student who was also doing two part-time jobs and managing a family-run business, I somehow became a big fan of consuming too much stuff – whether it was food, cosmetics or even general shopping items. Without realising, I ended up struggling with consistent high sugar levels, stress, skin inflammation, weight gain and never-ending fatigue only in my early 20’s – a phase when you are the most energetic. Ultimately this left me devastated due to the detrimental impact on my skin, hair, and body.

 

I knew something had to change but didn’t know what and how? In search for the solution, I tried different diets and health plans, but nothing seemed to work until I finally embraced a complete plant-based lifestyle with the support from my mum who has always been a fan of herbs & low-waste superfoods.

upcycled beauty
Having successfully reversed my symptoms, I found myself wondering: “If plant-based foods work so effectively for my body, could they do wonders for my skin as well?” At that point, it became evident that to achieve promising results, I needed to simplify my approach by relying exclusively on natural, plant-based ingredients. Not only are these ingredients biocompatible with our skin, but they also have impressively low carbon footprint compared to the conventional components found in mainstream personal care products. This epiphany marked a profound shift in my perspective on maintaining a healthy and conscious skincare routine.
 
As I delved deeper into the advantages of plant-based ingredients in skincare, I began contrasting them with their synthetic mainstream counterparts. The result was eye-opening. I realised the substantial waste associated with the latter. I started scrutinising the ingredient lists of all my skincare products, and to my astonishment, I found them filled with nothing but fillers, petroleum-based components, palm oil, soy, and microplastics. This revelation was a catalyst for me, spurring me to embark on the journey of creating my own low-waste skincare solutions, harnessing the transformative potential of the same nutritious superfood ingredients that had aided in the complete recovery of my health condition.
 
My unwavering quest for planet-friendly ingredients eventually led me to the discovery of upcycled versions of these superfoods, and it was a match made in heaven.
 
I had found precisely what I had been searching for – ingredients that were not only pro-planet but also high-performing and results-driven.
 
After all, our products must be effective while remaining genuinely sustainable. This realisation has become the cornerstone of our mission.
 
upcycled skincare

So from there onwards, I decided to enrol myself in various extensive workshops to boost my formulation skills and shortly after that completed a Diploma in ‘Holistic Herbal Product Making and Organic Skincare Formulation’.

 

To cut this short, this entire journey taught me that our skin only need fewer high-quality products rich in nature’s hardworking ingredients to enjoy its healthy state without cluttering up the landfills – and with complete transparency that can help consumers make informed decisions.

And that’s how Beauty Cleanse Skincare was born.

Now, my skincare collection is brimming full of multi-tasking upcycled superfood extracts which are as healthy as your daily greens. They are designed to feed the skin with nourishing vitamins, minerals, antioxidants and omegas needed to stay healthy, glowing and blemish-free. And that’s why I also call them a healthy superfood juice cleanse’ for the skin.

”My products contain same low-waste Superfood ingredients that helped me reverse my health condition”. Saman, Founder – Beauty Cleanse Skincare x

Initiatives We Support

Did you know that for every product you purchase, 1% goes to a charity called ‘The Felix Project’ which aims to tackle food waste and food poverty?
1.5 million adults in London struggle to afford to eat every day, 400,000 children are at risk of missing the next meal. Meanwhile, our food industry generates almost 2 million tonnes of good, edible surplus food each year.

The Felix Project is a London-based food redistribution waste charity set up in 2016 to address both issues.

The dedicated team at The Felix Project collects fresh, nutritious food that cannot be sold and otherwise go to waste, and deliver this surplus food to charities and schools to provide them with healthy meals and help the most vulnerable in our society.

By supporting this charity, we ensure that less food goes to landfill, incineration and anaerobic digestion. Instead it will be helping them reach thousands of people currently living below the poverty line. Moreover, this perfectly aligns with our mission of minimising waste as much as possible.

Apart from this, we occasionally partner with an organisation ‘ONE TREE PLANTED’ to offset our carbon footprint.

One Tree Planted is a non-profit environmental charity which is dedicated to making it easier for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world. All by planting trees!

Click below to find out about our Sustainability Credentials