MINIMALIST BEAUTY POWERED BY SUPERFOODS
Our mission is to get nourishing & low-waste multipurpose products into the hands of everyone. Formulate, advocate and educate – that’s out motto for creating clean beauty products that truly perform while promoting slow and sustainable consumption.
It’s really that simple: Skincare should be good for you and good for the planet.
To us, sustainable skincare means minimising the waste without compromising on the performance.
We believe that the most sustainable product is the one that’s not been produced in the first place! Not only this avoids the hassle of layering multiple products on the skin, it also prevents huge environmental costs which cannot be reversed very easily. Such as, consumption of virgin raw materials, water & energy usage, packaging waste, transportation & shipping costs and a lot more. That is why ‘minimalism’ is one of our core values here at Beauty Cleanse Skincare.
Our approach to innovation is driven by quality, not quantity. Rather than splitting out active ingredients across multiple formulations, we believe in combining the best multi-functional ingredients into a small, manageable range of products which gives an efficacious & nutrient-rich skincare solution, while addressing convenience and issues around wasteful consumption.
Moreover, we only use ingredients that directly benefit the health of the skin and support our ecosystems. We believe that everybody should know what they put on their skin and into the environment. Instead of focusing on Synthetic vs. Natural, OR Clean beauty vs. Green Beauty, we should only feed our skin with fewer high-quality products that are rich in hardworking ingredients, and keep transparency & sustainability at their core.
After all, it does not make sense to use good, skin-enhancing ingredients that are putting a strain on the planet. Here at Beauty Cleanse Skincare, you will only get Superfoods for your skin, which are SuperGood for the planet!
Our ingredients and unique formulations are gentle, yet effective, they don’t irritate the skin and are suitable for all skin types, vibes, genders and ages. We formulate with an extremely high ingredient standard which promises to protect the skin, planet and animals.
Our skin being the largest organ of our body deserves to be fed the same way we feed our bodies with nourishing, nutrient-dense superfood ingredients that support a healthy function. And, less of a better is always more when it comes to enjoying a problem-free skin.
a note from the founder
I had it all. Except time and health.
Whilst being a mom, a business partner & a project analyst for a multinational corporate consultancy firm, I was left with no time to take care of myself. Ultimately, I found myself struggling with the personal health which left me devastated due to the detrimental impact on my skin, hair, and body.
In search for the solution, I tried different diets and health plans, but nothing seemed to work, until I finally embraced a complete plant-based lifestyle. After successfully reversing my symptoms, I found myself wondering “If plant-based foods work so well for my body, what about my skin?” It was that moment which redefined everything I used to perceive about enjoying a healthy skin. It encouraged me to start creating my own skincare treatments by harnessing the power of same nutrient-rich, superfood ingredients that helped me recover.
Behind the scenes, I decided to enrol myself in various extensive workshops to boost my existing skincare formulation skills and shortly after that completed a Diploma in ‘Holistic Herbal Product Making and Organic Skincare Formulation’.
Understanding the impact of the commonly used ingredients on our skin and the planet, I finally managed to ditch my 12 – 24 step skincare routine and adopted a more minimalist approach to enjoying a healthy skin.
During this entire journey, I learnt that our skin only need fewer high-quality products rich in nature’s hardworking ingredients to enjoy its healthy state without cluttering up the bathrooms and the landfills – and with complete transparency that can help consumers make informed decisions.
This is what motivated me to create a platform that caters for a conscious busy consumer who strives to feed his skin with gentle, convenient, transparent, nutrient-dense and high-performing natural products without leaving a negative impact on the planet.
And that’s how Beauty Cleanse Skincare was born…
It is my way of sharing the wonderful multi-beneficial superfood ingredients that facilitated me in restoring the health of my skin, without creating unnecessary waste responsible for leaving a negative footprint on our environment.
‘’Just like we feed our bodies with nutritious ingredients to maintain its health, our skin also needs to be fed with a diet full of vital nutrients, vitamins and minerals needed for healthy, balanced, and glowing skin. Since my products reflect my healthy and conscious lifestyle, I call these a perfect ‘juice cleanse’ for the skin’’.
Saman Ali – Founder, Beauty Cleanse Skincare
Initiatives we support – Giving Back
Did you know that for every product you purchase, 1% goes to a charity called ‘The Felix Project’ which aims to tackle food waste and food poverty?
1.5 million adults in London struggle to afford to eat every day, 400,000 children are at risk of missing the next meal. Meanwhile, our food industry generates almost 2 million tonnes of good, edible surplus food each year.
The Felix Project is a London-based food redistribution waste charity set up in 2016 to address both issues.
The dedicated team at The Felix Project collects fresh, nutritious food that cannot be sold and otherwise go to waste, and deliver this surplus food to charities and schools to provide them with healthy meals and help the most vulnerable in our society. By supporting this charity, we ensure that less food goes to landfill, incineration and anaerobic digestion. Instead it will be helping them reach thousands of people currently living below the poverty line.
Apart from this, we occasionally partner with an organisation ‘ONE TREE PLANTED’ to offset our carbon footprint.
One Tree Planted is a non-profit environmental charity which is dedicated to making it easier for individuals and businesses to give back to the environment, create a healthier climate, protect biodiversity and help reforestation efforts around the world. All by planting trees!
These are some of our little efforts to make a difference by helping our people and the planet as much as possible.