2020 is the year the World changed forever, with the global pandemic bringing into focus the much-needed changes that are needed for our communities, and planet, to both recover and thrive. If we have learnt just one thing about fast consumption from this recent pandemic, then that is simplicity. It is certainly possible to live with less.

The Beauty Cleanse Minimalism Chats are the regular informal conversations, run by the Beauty Cleanse Skincare founder Saman Ali, dedicated to promoting minimalism and sustainability in beauty and personal care. Considering the immense environmental impact of the consumerism on the planet, these chats are designed to tackle a sustainable topic at a time, with the aim to provide eco-conscious beauty consumers with a transparent and open picture of some of the most common trends, buzzwords, and reasons responsible for encouraging fast consumption, and help them understand the detrimental impact of our choices on the planet.

The beauty cleanse minimalism chats will not even advocate ‘clean beauty products’, but advocate ‘less beauty products’. We think, the criteria to determine what to buy should not include reliance on Synthetic vs. Natural, OR Clean beauty vs. Science-backed Beauty. In fact, it should only be about consuming fewer high-quality products that are good for skin and good for planet.

These chats are largely addressed towards consumers to arm them with the vital information required to make informed purchase decisions. It will also give them an opportunity to get involved and most importantly, empower them to make positive changes with the help of their buying behaviour.