CIRCULAR BEAUTY: DEBUNKING SUSTAINABILITY MYTHS
We are thrilled to share some exciting news from Beauty Cleanse Skincare. We’ve been on a journey to redefine sustainability in the world of skincare, and it’s time to let you in on the groundbreaking changes we’re making.
First and foremost, let me introduce myself. I’m Saman, the founder of Beauty Cleanse Skincare, and I’ve always believed that it’s my responsibility to educate our customers about the nuanced environmental impact of packaging materials and their overall buying choices. Today, I’m excited to announce that we’re challenging the conventional wisdom surrounding glass and plastic packaging.
Glass vs. Plastic Packaging? Which One is Better?
Well, the answer isn’t that simple! It depends on when, how and where will it be used?
You’ve probably heard the oversimplified notion that “plastic is bad, and glass is good” when it comes to sustainability. But let’s move beyond these simplifications and dive deeper into the true environmental impact of these materials.
Our Choice - 100% PCR - Post-Consumer Recycled Waste Materials
While some of our products will continue to be housed in glass containers to preserve the delicate nature of our cold-pressed ingredients, we’ve taken decisive steps to transition to 100% Post-Consumer Recycled (PCR) materials for our waterless formulation 5-IN-1 Superfood Brighten + Glow Powder Wash & Mask, previously housed in a heavy glass jar.
Why? Because light-weight, water-free formulation in a heavy glass jar made from virgin raw materials doesn’t make sense. It totally cancels out the CO2 savings we are striving for with our multipurpose and upcycled formulas, and don’t align with our belief in creating skincare solutions that not only nourish your skin but also take care of our planet.
However, this transition incorporating circular beauty from glass to PCR materials isn’t just about reducing the weight of our product, emitting less CO2 during transportation and production. It’s also about addressing the critical issue of microplastics by diverting plastics away from landfills.
Food for Thought?
Let’s talk about glass for a moment. It’s often hailed as the eco-friendly choice, but did you know that it melts at around 1700°C, while plastic melts at just 200°C? This significant difference in melting points underscores the environmental impact of these materials. By opting for PCR materials, we’ve made a conscious choice that aligns perfectly with our mission of creating low-waste, nourishing skincare solutions.
SOME KEY ENVIRONMENTAL BENEFITS OF PCR MATERIALS - CIRCULAR BEAUTY APPROACH
But our commitment doesn’t stop at just resource conservation. Our choice to utilise PCR materials directly contributes to reducing microplastic pollution in the environment. It’s an integral part of our commitment to promoting a circular economy. These PCR materials are sourced from products that have reached the end of their life cycle, diverting items that would have otherwise ended up in landfills, such as plastic bottles, food containers, aluminum cans, and shipping boxes.
Furthermore, our decision to use PCR materials supports the reduction of energy and fossil fuel consumption. Virgin plastic resins are typically produced from fossil fuels, whereas recycling plastics into new products eliminates the need for additional fossil fuels as raw materials.
Our Commitment to Circular Beauty Goes beyond Packaging
At Beauty Cleanse Skincare, we’re always committed to reducing our carbon footprint across the entire product lifecycle, going beyond packaging. Our skincare products are infused with upcycled and high-performance superfoods, simplifying your beauty rituals while nourishing your skin with essential multivitamins, just like your daily greens for the skin.
My personal journey adds a unique dimension to Beauty Cleanse Skincare’s story. I reversed pre-diabetes through a plant-based lifestyle, and now, I’m incorporating the same hero nourishing superfood ingredients into my skincare products. My commitment to health and sustainability continues to drive our mission and innovations, and I am so excited to finally challenge this glass vs. plastic myths circulating in the beauty industry.
You can experience this innovation for yourself as our new packaging material will be available on October 7th, 2022, on our website at www.beautycleanseskincare.com.