Our Story

Moving to London and working in a high-stress environment took a toll on my skin. Trying product after product left me with more irritation than results, and I knew there had to be a better way. Inspired by South Asian herbal traditions, I set out to create a brand that respects heritage while addressing the fast-paced demands of modern life. Beauty Cleanse was born to offer skincare that’s gentle, effective, and truly inclusive.

Our skin barrier is our first line of defense. Overuse of harsh products can disrupt this barrier, leading to what I call “skin stress”—inflammation, dryness, and a worn-out complexion. By supporting the skin barrier with nourishing, biocompatible ingredients, we give skin the tools to stay balanced, resilient, and strong. Without a healthy barrier, even the best products can’t give lasting results.

We’re all about safe, sustainable, and biocompatible ingredients that work in harmony with your skin to strengthen its natural defenses. Our anhydrous formulas are crafted without fillers or preservatives, using cold-pressed, raw plant oils and clinically-proven upcycled superfoods, which deliver pure, potent nutrients while outperforming their standard counterparts. We also embrace biotechnology and modern science to find sustainable alternatives to natural ingredients—because while nature is powerful, some ingredients can be unsustainable. Our approach? Only using ingredients that are both kind to your skin and kind to the planet, with barrier-boosting actives for maximum skin protection

Sourcing upcycled ingredients takes careful planning. We work with ethical suppliers who use fully traceable supply chains and freeze ingredients at their source to retain maximum potency. Upcycled ingredients are more nutrient-dense, thanks to these practices, making them high-performance while reducing waste. So, our customers get pure, powerful skincare while supporting sustainable practices.

The concept of upcycling was never new for me—it’s a practice I’ve seen women in my family use for generations. What was once considered waste was transformed into something beautiful and functional. For example, worn-out saris or old wedding clothes were often repurposed into colorful quilts, cushion and pillow covers, preserving their essence while giving them a new purpose. Witnessing this creativity firsthand inspired me to integrate this concept into my brand. By upcycling surplus and misshapen superfoods into high-performance skincare, we’re not only creating effective products, but also honoring a legacy of sustainability and ingenuity. It’s ancient wisdom meeting modern circular beauty.

At Beauty Cleanse Skincare, we honor ancient traditions by drawing on the powerful ingredients I grew up with, like turmeric, black cumin, amla, ashwagandha, rose, chickpeas, and hibiscus—all integral to South Asian beauty rituals for generations. Our goal is to bring time-tested solutions to the next generation, which is why we’ve modernized the centuries-old Ubtan ritual into our Ready Steady Glow Pink Ubtan, a multi-use cleanser and mask. This approach allows us to share the wisdom of these ingredients in a way that is fun, accessible, and affordable for everyone, regardless of skin type or age.

Today’s consumers want more than just results; they want to know their products are made responsibly. With our use of upcycled ingredients, ingredient (INCI List) decoding all the way down to 1%, ethical sourcing, and a commitment to transparency, we cater to people who want high-performance skincare that aligns with their values. Beauty Cleanse proves you don’t have to compromise on quality to make sustainable, informed choices.

As a British South Asian woman, I felt the gap in skincare representation.In an industry that, even in the 21st century, doesn’t always reflect all cultures and skin tones, I wanted to create something that’s truly inclusive.Moreover, South Asian ingredients are often considered niche or irrelevant outside certain skin tones, and I want to change that. Our products celebrate these ingredients in a way that benefits everyone, regardless of skin type or tone. Beauty should be for everyone, and our brand reflects that.

Growing up with Ayurvedic and homeopathic family members, I saw how powerful plant-based remedies could be. I want to break the stereotype that these ingredients are only for one skin tone or culture. Like yoga or acupuncture, they’re universal and timeless. Beauty Cleanse bridges the wisdom of my heritage with the needs of today’s consumer.

We’re here to redefine beauty standards and simplify routines. Beauty Cleanse will continue to innovate, blending ancient ingredients with modern science for products that are effective, inclusive, and sustainable. I want to empower people to make skincare choices that honor both their skin and the planet. We’re just getting started!